This is probably the most important reason for informative speaking. Like those newscasters, you are already educating your listeners simply by informing them. If you watch the evening news on a major network television (ABC, CBS, or NBC), you will see newscasters who undoubtedly have personal opinions about the news, but are trained to avoid expressing those opinions through the use of loaded words, gestures, facial expressions, or vocal tone. You are simply and clearly defining the debate. You must not take sides, and you must not slant your explanation of the debate in order to influence the opinions of the listeners. If your speech is about standardized educational testing, you must honestly represent the views both of its proponents and of its critics. However, if you do so, you must deliver a fair statement of each side of the issue in debate. This doesn’t mean you may not speak about controversial topics. In informative speaking, we avoid expressing opinion. Informative speaking is a means for the delivery of knowledge. Perhaps there are certain canine parasites that also pose risks to humans-this might be a connection that would increase audience interest in your topic. This topic might be very interesting to you, but how interesting will it be to others in your class? In order to make it interesting, you will need to find a way to connect it with their interests and curiosities. Suppose, for example, that you had a summer job as a veterinary assistant and learned a great deal about canine parasites. This often means you will decide against using some of the topics you know a great deal about. Your listeners will benefit the most if they can give sustained attention to the speech, and this is unlikely to happen if they are bored. In addition to being clear, your speech should be interesting. Formulate your work with the objective of being understood in all details, and rehearse your speech in front of peers who will tell you whether the information in your speech makes sense. You should not assume that something that’s obvious to you will also be obvious to the members of your audience. The clarity of your speech relies on logical organization and understandable word choices. In order for your listeners to benefit from your speech, you must convey your ideas in a fashion that your audience can understand. ![]() So even with a topic that seems to be unchanging, you need to carefully check your information to be sure it’s accurate and up to date. For example, the American Civil War occurred 150 years ago, but contemporary research still offers new and emerging theories about the causes of the war and its long-term effects. Most people understand that technology changes rapidly, so you need to update your information almost constantly, but the same is true for topics that, on the surface, may seem to require less updating. Even if you know a great deal about your topic or wrote a good paper on the topic in a high school course, you need to verify the accuracy and completeness of what you know. Part of being accurate is making sure that your information is current. With a carefully narrowed topic and purpose, it is possible to give an accurate picture that isn’t misleading. There is no topic about which you can give complete information, and therefore, we strongly recommend careful narrowing. If information is inaccurate, incomplete, or unclear, it will be of limited usefulness to the audience. Achieving all three of these goals-accuracy, clarity, and interest-is the key to your effectiveness as a speaker. ![]() A good informative speech conveys accurate information to the audience in a way that is clear and that keeps the listener interested in the topic.
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