![]() , The Sentinel's first offices were on Central Avenue, the historic main thoroughfare that ran through the eastside of Los Angeles. This did much to increase his stature in the community and establish him as an activist who went well beyond journalism to make a change. After placing a "Don't Spend Where You Can't Work" sign on his parked car outside Zerg's on Central Avenue and 43rd Street, the young publisher was promptly arrested for violating the city picketing ordinance. In 1934 Washington launched a protest and boycott against Zerg's Furniture Store, a white-owned establishment that, like many establishments that sold to blacks, refused to hire them. As the publication prospered, he changed the name to the Los Angeles Sentinel, and transitioned to a news-based format that was "Fearless-Independent-Free.", Racial Advocacy, The upstart newspaper wasted no time following in Bass' activist footsteps. After three years of selling ads, Washington started his own paper that he called The Eastside Shopper, a free weekly aimed at goods and services to the black residents of the Eastside. Washington first worked as an ad manager for the California Eagle, the oldest black newspaper in the west, published in Los Angeles by legendary activist and journalist Charlotta Bass. A native of Kansas City, Washington moved to Los Angeles in 1930 at the urging of his cousin Loren Miller, a civil rights attorney who would later become a judge and a local legend in his own right (Miller was chief counsel of the legal team that successfully argued the Supreme Court case against restrictive housing covenants in 1948). , Blacks on the Record, The largest black newspaper west of the Mississippi, the Los Angeles Sentinel was founded by Leon H.
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